HRD Digital Ads: Display

Fully managed custom banner ads served to targeted audiences.

Boost brand awareness and target the audience you need to promote your business!

Many small businesses can’t afford large advertising budgets, and worry about “missing out” when it comes to promoting themselves online. Are you one of them?

By engaging new customers with ads based on their browsing behavior and the content they’re already consuming, display advertising is an excellent way to promote and raise awareness for business brands on a budget! Display ads laser target online users through demographics like their age, gender, interests, location, and likelihood of becoming a customer.

This means viewers will only see ads they have an interest in, and you won’t blow your advertising budget serving those valuable impressions to the wrong audience. Included is the ability to set up geo-fenced conversion zones in the real world, which are able to confirm when a user views an ad and then visits your actual business, proving the ROI. Display ads are also a great way to promote your existing content as a “native ad”, giving you the ability to engage with a larger audience than organic search.

This is a fully managed service, created to help you take advantage of the digital advertising landscape. Using industry-leading technology, our team will create the banner ads for your business, manage the ads campaign, and set up monthly reporting so ad performance can be tracked.

Ready for our team maximize your Display Ad results?

  • Use geofencing to set display ads to trigger in a select geographical area, like a competitor’s business or a relevant event (ex: sports or music venues).
  • Display ads act as billboards, creating brand awareness for businesses.
  • Monthly reporting allows you to track interactions with the display ads, and use the data to strengthen the effectiveness of the campaign.


What targeting options are available through display?

Targeting options include:

  • Geo-targeting – Targeting a specific city, zip codes or radius)
  • Geo-fence Targeting – Retarget customers who visit or commute through any business’s location. Competitor Targeting Can be used to target your competitors.
  • Category Contextual – Targeting on sites with content relevant to your industry
  • Keyword-level Contextual – Targeting content with terms relevant to your industry
  • Keyword Search Retargeting – Targeting terms relevant to your industry.
  • Site Retargeting – Targeting users who have previously visited your website as they surf the web. This is an addon to another strategy.
  • Behavior/Demographic Targeting – Targeting users based on demographics or interests
  • Event Targeting – Target visitors of an event with your message up to 30 days after the event. Recommended as an addon with Keyword Search retargeting so we can also target people searching for the event you are interested in

Where will we be advertised?

Display ads appear as banner and sidebar ads on websites and in mobile apps relevant to the browsing audience.

What do I need to do to get started?

The order forms will have a wide range of questions for you to fill out, including assets we need to source for the display ads.